Tuesday, 14 February 2012

Who does Google think you are? (and the possibility to "opt out")

As a quick follow up to todays class on privacy:

In case you are curious who google thinks you are, check out Google's ad Preferences Manager:
http://www.google.com/settings/ads/preferences/?hl=en#general

If you've opted in for their web advertising (default in many countries) you can see what Google has so far inferred about you. The results are spectacularly off for many people (so don't be scared if Google thinks you are a 65+ year old man).

The website also gives you the possibility to opt out of their personalised advertising. Might come in handy if you got scared during class today ;)

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