As we saw in class on Wednesday, its not particularly easy to create successful and authentic social media viral campaigns and/or videos. However, we can be inspired by some successes.Here is a sample of some of 2011's best social media campaigns, and what lessons can be drawn from each:
http://econsultancy.com/us/blog/8452-the-best-social-media-campaigns-of-2011-and-what-we-can-learn-from-them
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