The gist? Under the banner of simplification, Google is going to consolidate more than 60 product specific policies into one - and merging your digital trail from all these products to analyze and generate assumptions about you.
Imagine - google search, docs, calendar, you tube, and your location through goggle maps - just to name a few.
Still not convinced about the possibilities/repercussions?
Excerpt from article:
You’re on the way to a meeting. Traffic seems to be slowing. A text comes in: “You’re going to be late. Take the next exit for alternate route.” It’s from Google.
This is not Google’s version of Siri. It’s a result of the company’s push to use data it collects from you in novel ways that could be helpful, or unsettling.
More from Scientific American: http://www.scientificamerican.com/article.cfm?id=how-googles-new-privacy-p
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