As more and more social media platforms upgrade themselves to offer as integrated a platform as possible to consumers, Google has just launched Google Buzz in its quest for info-ubiquity.
Link:
http://voices.washingtonpost.com/fasterforward/2010/02/google_buzz_location-aware_social_network.html
Google seeks to challenge websites like FourSquare, by taking the location check-in one step further.
It ties into the location-aware capabilities Google has built into such sites as Google Maps to determine your location, then goes a step further to try to map those coordinates to real-world places and establishments.
As more platforms get polarized, and compete in their own right, will consumers start to polarize on such factors such as geography, demographics, or interests?
- Debbie Teo
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