Story about how Target found out a teenage girl was pregnant based on her consumption patterns, and send out coupons for pregnancy products to her father's address, when the latter didn't know she was pregnant...
Full story on the link below:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
Full story on the link below:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
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