(from: http://blog.exacttarget.com/blog/socially-creative-and-delivered/who-won-the-social-media-superbowl-infographic)
Findings
We spent the week leading up to the game through 11 p.m. on game day tracking social media mentions and likes for participating teams and advertiser brands. Here, in a visual nutshell, are some highlights about social media use during Super Bowl 46.
Findings
- Consumers are transforming ads into online commentary and content - the number of tweets and likes generated during the game soared.
- The game continued to activate fan bases up to the last minute. You'd have thought Giants fans would have liked them sometime during the regular season, but the week up to the game through the fourth quarter saw an additional 10% growth in the Giants fan base
- Advertisers who pre-released commercials on YouTube were able to build audience pregame, riding the wave of pregame anticipation to generate millions of consumer initiated views.
We spent the week leading up to the game through 11 p.m. on game day tracking social media mentions and likes for participating teams and advertiser brands. Here, in a visual nutshell, are some highlights about social media use during Super Bowl 46.
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