Influence is the ability to shape thoughts, perception or behavior. Every year, 500 billion consumer opinions are shared online. In line with the discussions on influencers, social media monitoring tools are used to track the influencers. Some of the tools used are Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, Social Radar and PeerIndex.
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